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Press room
Saba collaborates with SEAT to develop vehicle services associated with parking
  • Both companies signs an agreement to take advantage of the time spent that cars are parked, which is 95% of the time
Josep Martínez Vila, CEO de Saba, y Luca de Meo, Presidente de Seat

Saba and SEAT, the only company that designs, develops, manufactures and markets cars in Spain, sign an agreement Coinciding with the AutoMobile Barcelona, the renamed Barcelona Motor Show. By doing so, Saba joins the Seat ecosystem to SEAT’S ecosystem so that between the two they can create new services that facilitate drivers’ mobility, with new parking related functions. Among others, the partners are studying the way to offer a mobile reservation and payment system for parking spaces, which will enable Saba clients to make electronic payments for services and which will be included in the digital solutions that SEAT is currently working on.

In addition, the collaboration lays the foundation for projects like Parkfinder 2.0, which will enable both companies to offer drivers real-time information on which parking spaces are available and recommend a car park according the real needs of each client, among others. They will also explore other services associated with the time vehicles spend stationary, such as shopping delivery or refuelling. On average, it is estimated that privately owned cars spend 95% of the time parked.

For Saba, the possibility of joining forces with SEAT is a unique opportunity to continue advancing in the area of intelligent services associated with mobility of people and vehicles. The company, pioneer in the implementation of the VIA T system at access and exit points of its car parks in 2012, has recently made a qualitative leap by installing in its facilities control and payment systems with QR technology and also the launch of a new business web that the purchase of 100% digital products.

Saba CEO Josep Martínez Vila underscored that “this collaboration promotes value-added services for clients in an urban environment where managing sustainable mobility alongside the introduction of new technologies are the main priorities”. Furthermore, SEAT President Luca de Meo emphasised “the importance of these partnerships to establish new business models in the area of mobility in order to offer drivers an easy, connected and customised experience”.

Josep Martínez Vila, CEO of Saba and Luca de Meo, Presidente of Seat