Continuous improvement in the digital field figures permanently on Saba’s roadmap. We are no longer talking about the digitization of business, which is already a reality with functioning transactional websites in Spain, Italy, Portugal and the United Kingdom. Our commitment is now about approaching all processes with the vision of digitizing and simplifying them. It’s about how to best take advantage of the technological tools implemented in the car park or cloud services in order to offer added value.

This is a new reality that customers demand from all companies these days. And it is Saba’s conviction that the future is digital that has led it to double its income in the sale of products via its websites in just one year.

EXPANDING THE DIGITAL OFFER

Since the last quarter of 2019, Saba has allowed the sale of subscriptions through saba.es. A milestone in commercial and technological terms resulting from a significant effort by various departments of the company. Because clients can not only buy their subscription on the website, without needing to visit the customer support room in the car park, but can also get the best price and the product best suited to their needs. The search engine takes into account all the variables entered by the customer and is able to offer them the best option. An innovation that will gradually spread to the websites of the various Saba countries.

The company thus continues to expand the catalogue of 100% digital products available on its e-commerce websites, which are now made up of the abovementioned subscriptions, long-stay products (Multi-day or Weekend) and the VIA T (OBE) Balance. The rest of the Group's digital platforms also share the same, updated design, a fact which demonstrates Saba's commitment to standardizing processes and taking advantage of the knowledge acquired to accelerate the digital learning curve when exporting it to its various markets.